Which Is Better Myntra Or Ajio: In 2025, online fashion shopping in India is dominated by two major players: Myntra and Ajio. Both platforms have carved out significant niches, offering a vast array of styles and brands. However, they cater to slightly different audiences and preferences.
Myntra has long been the go-to destination for those seeking a wide variety of brands and styles. Its user-friendly interface and extensive catalog make it easy for shoppers to find both international and Indian brands. The platform is known for its timely deliveries and efficient customer service, ensuring a smooth shopping experience.
On the other hand, Ajio has rapidly gained popularity for its curated collections and focus on contemporary fashion. It offers a mix of in-house labels and exclusive collaborations, appealing to those looking for unique and trendy pieces. When it comes to product quality, both platforms offer reliable options. I will tell you about both the companies based on my experience and knowledge.
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Myntra
If you’ve been online shopping for a while, you’ve definitely used Myntra. It’s one of the oldest and most trusted fashion platforms in India. They’ve partnered with major brands like Nike, Levi’s, HRX, H&M, and even launched Myntra-exclusive collections.
What I Liked:
- The variety is massive. You’ll find everything from streetwear to wedding outfits.
- Delivery is usually quick and even to tier 2 and tier 3 cities.
- Discounts during sales like “End of Reason Sale” are insane.
My Experience:
I ordered a casual white shirt, loafers, and a Fossil watch during the Republic Day sale. All products came in 3 days. The quality was great, and the packaging was neat. Plus, their tracking is super detailed.
Ajio
Ajio came in strong with bold styles, especially under their own label—Ajio Gold, Ajio Luxe, and their street-style stuff. They’re part of Reliance, so they’ve got strong brand backing.
What I Liked:
- Very fashion-forward and edgier compared to Myntra.
- Homegrown brands and international names both available.
- Often cheaper than Myntra for the same item.
My Experience:
I ordered a printed kurta set, sneakers, and a denim jacket from Ajio. Everything came in 4–5 days, the fit was accurate, and I honestly felt the styles were fresher and more trendy. The app is a bit slow sometimes. The return process isn’t always smooth, especially if you’re returning to a different pin code.
How Is AJIO Different from Myntra? Ajio VS Myntra

AJIO feels like that super stylish friend who always finds cool, offbeat outfits that no one else has. Shopping on AJIO is like discovering a hidden fashion treasure full of fresh, fun, and unique styles. If you like wearing something that stands out and shows off your personality, AJIO has got you.
Myntra, on the other hand, is like your trusted buddy who’s been in the fashion scene for years. It knows all the latest trends, has a huge variety of clothes and accessories, and even brings you popular celebrity and designer collections. It’s the place you go to when you want something trendy, classy, or even both!
So yeah, both AJIO and Myntra want you to look great. But they do it in their unique way. Now that we’ve got a feel for both of them, let’s look a little closer at what they offer and how they compare.
Ajio VS Myntra Comparison
1. Brand Variety
Myntra
When it comes to brands, Myntra feels like a giant shopping mall. Whether you’re into big international names or local Indian fashion, Myntra covers the whole spectrum.
- Founded: 2007
- Myntra Parent Company is Flipkart
- Product range, user experience, fast delivery, and a wide spectrum of brands
- 5,000+ brands and over 1.5 lakh products. A literal fashion buffet.
AJIO
Ajio is more like that trendy boutique tucked in a corner of the city. It may not have thousands of names, but what it offers feels handpicked and special. It’s where you go when you want something a little different from the usual.
- Launched: 2016
- AJIO Parent Company is Reliance Retail
- Known For Indie labels, unique collections, affordability, and exclusive drops
- 2,000+ brands and 5+ lakh listings. Smaller, but extremely curated.
2. Exclusive Partnerships
Myntra: Think HRX by Hrithik, House of Pataudi, and influencer-inspired collections.
Myntra has celebrity collabs and high-end designer partnerships that scream glam. Their Studio section is a goldmine for fashion inspo curated collections, celeb picks, influencer drops… it’s got that VIP feel.
AJIO: Hidden gems, local designers, and AJIO Indie. The real MVP for regional fashion lovers.
Ajio is more lowkey but in a good way. It offers exclusive styles and designer picks that are truly unique. If you want fashion that feels different, limited, and kind of underground-cool, Ajio is where you’ll find it.
Read Also: Best Men’s Watches Under 5000 That Look Expensive
3. Discounts and Sales
If you’re all about scoring the best deals, Myntra might be your best bet. It offers frequent sales and a broad range of discounts, including special celebrity collaborations and festive promotions. AJIO, on the other hand, offers deals but not at the same scale or frequency. For those looking for big, ongoing discounts, Myntra takes the lead.
4. Mobile Experience
Both Myntra and AJIO apps have a solid user base, but Myntra’s app tends to get higher praise for its interface and ease of navigation. AJIO, while more curated, offers a more unique, boutique-like experience. Both platforms work seamlessly, but if app experience is crucial for you, Myntra might have a slight edge in terms of usability.
5. Brand Numbers
Myntra is huge. It offers 5,000+ brands and has more than 1.5 lakh products. It’s like a never-ending aisle of fashion choices, which is amazing if you love options.
Ajio also brings serious numbers to the table. With 2,000+ labels and over 5 lakh styles, it proves that it’s not just about quantity. It’s about a curated experience where every pick feels thoughtful and trend-forward.
6. Bestselling Brands
Ajio has a spotlight on brands like Ritu Kumar, Biba, Teamspirit, Global Desi, Puma, and Holster. These are bold, unique, and perfect for people who love wearing something not everyone else is flaunting.
Myntra’s stars include Roadster, Nike, Adidas, and HRX by Hrithik Roshan. These are crowd-favorites for a reason reliable, stylish, and easy to love. Whether you’re going for a sporty look or a casual weekend vibe, these names always deliver.
My Honest Review as a Shopper:
I prefer Myntra more. Every shopping experience I’ve had with them has been super smooth. The website is easy to use, the variety is mind-blowing, and the delivery is always on time. The quality of the brands has also been top-notch so far. If I ever need quick and trusted shopping, Myntra is always my choice.
Which One is Better for You?
If you’re looking for a huge variety of mainstream fashion, trendy collections, and exclusive celebrity collaborations, Myntra might be your best bet. It’s perfect for those who want a broad selection and speedy deliveries.
However, if you’re someone who values unique, curated collections and enjoys discovering hidden gems, AJIO could be your go-to. Its curated approach to fashion ensures that you’ll find pieces that stand out and aren’t commonly found on other platforms.
Read More: Minimalist Fashion Men: How to Dress Sharp with Less
FAQs About Which Is Better Myntra Or Ajio?
1. Who is best, Myntra or AJIO?
Both Myntra and AJIO are great, but Myntra stands out for its wide variety, trusted brands, and smooth shopping experience. AJIO is perfect if you’re looking for unique, trendy pieces at budget-friendly prices.
2. What is the market share of AJIO vs Myntra?
As of 2025, Myntra holds around 60% of the online fashion market share, making it the leader in the space. AJIO, backed by Reliance, holds approximately 15% and is steadily growing.
3. Is Myntra owned by AJIO?
No, Myntra is not owned by AJIO. Myntra is owned by Flipkart, which is a subsidiary of Walmart. On the other hand, AJIO is owned by Reliance Retail, a part of Reliance Industries.
4. Why is Myntra best?
Myntra is considered the best because it offers a massive variety of top brands, fast delivery, and an easy-to-use interface. Its exclusive collaborations and consistent quality make shopping smooth and reliable.
5. What is the rank of AJIO?
As of 2025, AJIO ranks among the top online fashion retailers in India. In 2025, it achieved global e-commerce net sales of approximately $2.5 billion, securing the 76th position worldwide.